Wisecrack is the brainchild of Danesh and Kerzina who are parents first, entrepreneurs second. As they went snack-shopping for their own kids, they realised a familiar frustration – children's snacks are usually unhealthy. And the ones that aren’t, are bland, boring and very rarely organic. This led to a simple question – can snacking be wholesome and fun at the same time? The answer is WiseCrack. Armed with 15 years in the organic food industry, Danesh and Kerzina have stubbornly chased their desire to create these scrumptious and healthy finger foods that can be enjoyed by both the little and big ones.